LCLumen Casa
Your new living room in 3 steps
Free shipping over R$ 199
running for 23 days
TransformationFree shipping
By Technify · Meta Ads
Paid media that optimizes itself, with you in control.
Pitágoras is your AI paid media manager. It watches your account and your competitors, proposes the strategy and, within the limits you set, creates and optimizes campaigns.
The problem
Paid media on gut feeling is expensive.
Your account changes every day. Analysis arrives late, competitors live in scattered tabs and budget moves without a hypothesis you can measure.
01
Manual optimization
Spreadsheets, Ads Manager and a daily routine. By the time the analysis is ready, the budget is gone.
02
Competitors in scattered tabs
Screenshots, links and loose notes. Nobody connects what they do with your results.
03
Budget without a hypothesis
Raise here, cut there. Without a success metric, you never know what worked.
04
Creative fatigue caught too late
Frequency climbs, CTR drops and CPA spikes before anyone notices.
05
Spend off pace
Ad sets that burn the daily budget by lunch, or never deliver at all.
06
Lost learnings
What worked lives in one person's head. Change managers, start from zero.
The loop
Monitor, hypothesize, act and measure. Nonstop.
Every decision starts from a signal, becomes a measurable hypothesis and only runs within your limits. Then Pitágoras measures it and keeps what it learned.
Pitágoras · Monitoring
Daily CPA
Winter Conversion
normal rangetoday
!
Anomaly detected
CPA 31% above the normal range for 3 days
CPA
R$ 46.80
+31%
CTR
0.92%
-38%
Frequency
4.8
+62%
A baseline for every account and campaign. When something leaves the normal range, the alert comes with context.
Diagnosis · Casa Aurora
Analyzing 14 campaigns…
Budget at risk this week
R$ 0
- FatigueSee hypothesis
Creative fatigue: CTR down 38% in 7 days
Testimonial video 03 · frequency 4.8
- PacingAdjust pacing
Remarketing 30d ad set spending ahead of pace
72% of the daily budget used by 11 am
- WasteSee details
R$ 412 in 7 days with zero conversions
Broad interest audience · ages 25 to 34
- ScalePropose scaling
Scale opportunity: ROAS 4.6 steady for 5 days
Table Setting collection · room for +20% budget
Diagnosis
It spots the problem before your report does.
Pitágoras compares every campaign with its own baseline and shows what is draining budget and what is ready to scale.
Anomalies
Spikes and drops outside the account's pattern.
Waste
Budget on audiences or ads that don't convert.
Creative fatigue
Frequency going up while CTR goes down.
Spend pacing
Ad sets spending too fast or too slow.
Scale opportunities
What performs steadily and can take more budget.
Competitive intelligence
Your competitors in the same flow as your account.
Observed ads become a library of hooks, offers, formats and history. Pitágoras connects those patterns with your own results.
- Hooks, offers, formats and landing pages
- How long each ad has been running
- Patterns matched against your performance
We use public ad libraries and authorized sources. Every ad keeps its source and date, and coverage varies by platform and region.
Competitor library
Search hooks, offers…
AllVideoCarouselImage
VNVila Norte Decor
Table setting kit, 20% off
First order coupon
running for 9 days
DiscountBundle
ABAteliê Brisa
Handmade in Brazil
Up to 6 interest-free installments
running for 41 days
OriginSocial proof
OHOca Home
Balcony before and after
Free shipping over R$ 249
running for 15 days
TransformationFree shipping
Pattern detected
3 out of 4 competitors are testing free shipping between R$ 199 and R$ 249. Transformation hooks stay live longer.
Source: public ad library · observed on 09/28Create hypothesis
Copilot · New campaign
You
Launch the Table Setting collection to past buyers. Target CPA up to R$ 35.
Building the plan…Campaign plan
- ObjectiveWebsite sales
- Structure1 campaign · 3 ad sets
- AudienceBuyers 180d + 1% lookalike
- BudgetR$ 400/day
- Creatives3 hooks with copy
Checklist
- Pixel and events checked
- Standard UTMs
- Recent buyers excluded
Limits
- CapR$ 400/day
- Maximum change20%/day
- Stop-lossCPA > R$ 45
Approve and publish
Publishing to Meta Ads…
Campaign created · in Meta review
Campaign copilot
From brief to live campaign, with your approval.
Describe the goal. Pitágoras builds the structure, audience, budget, creatives and checklist, and only publishes once you approve.
01
Explained plan
Every choice comes with the why.
02
Approval required
Nothing goes live without your ok.
03
Everything logged
Action, author, time and previous state.
Gradual autonomy
You decide how much Pitágoras does on its own.
Start by just observing. Raise autonomy as trust grows, always within the budget limits you set.
Level 1 · Observes
Monitors and explains
Reads the account, builds the baseline and flags anomalies. Changes nothing.
- Continuous diagnosis
- Alerts with context
- No changes to the account
Level 2 · Recommends
Proposes with a hypothesis
Suggests actions with evidence, estimated impact and a success metric. You execute.
- Measurable hypothesis
- Impact simulated upfront
- You decide and apply
Level 3 · Executes with approval
Acts after your ok
Prepares the change and executes it through the Meta Ads API once you approve.
- Approval per action
- Previous state saved
- One-click rollback
Level 4 · Autopilot within limits
Optimizes inside the rules
Adjusts budget and creatives on its own, only within the cap, max change and stop-loss.
- Fixed budget cap
- Stop-loss and rollback
- Report for every action
Limits that apply at every level
- Budget cap
- Maximum daily change
- Minimum data window
- Stop-loss
- Rollback
- Human approval
- Audit trail
Modules
A media manager's job, in one system.
From connecting the account to recording what worked. Each module feeds the next.
- Meta Ads· At launch
- Google Ads· Coming soon
- TikTok Ads· Coming soon
Pitágoras
one system
Connectors
01Connects your ad accounts and pulls campaigns, ad sets, ads, creatives, spend and results.
Competitor library
02Observed ads with tags, hooks, offers, formats, landing pages and history.
Diagnosis
03Anomalies, waste, creative fatigue, spend pacing and scale opportunities.
Campaign copilot
04Brief, structure, audience, budget, creative, copy and checklist before publishing.
Optimization engine
05Rules and AI with budget cap, stop-loss, rollback and policy-based approval.
Learning loop
06Links every action to its result and records the hypothesis and conclusion.
Comparison
Manual management and reportsvsPitágoras
Spreadsheets and dashboards show numbers. Pitágoras turns numbers into hypotheses, actions and learnings, with clear limits.
Monitoring
Manual management
When there's time
Reporting tools
Ready-made dashboard, you interpret
Pitágoras
Baseline and continuous alerts
Diagnosis
Manual management
Depends on who looks
Reporting tools
Shows numbers, not causes
Pitágoras
Anomalies, waste, fatigue and scale
Competitors
Manual management
Screenshots and loose tabs
Reporting tools
Outside the dashboard
Pitágoras
Library with hooks, offers and history
Decisions
Manual management
Gut feeling
Reporting tools
No recommendation
Pitágoras
Hypothesis with a success metric
Execution
Manual management
Campaign by campaign
Reporting tools
Doesn't execute
Pitágoras
With approval or within limits
Budget protection
Manual management
Human attention
Reporting tools
Alerts after the spend
Pitágoras
Cap, stop-loss and rollback
Learning
Manual management
Leaves with the manager
Reporting tools
Number history
Pitágoras
Every action linked to its result
Who it's for
Built for teams that invest in media every month.
If you already have recurring budget and enough data to decide, Pitágoras turns that budget into a loop that learns.
Businesses
SMBs
Tight budget, little time. Every cent needs a reason.
E-commerce
Catalog, seasonality and daily ROAS under control.
Info product creators
Launches and evergreen with spend pacing watched.
Agencies
Many accounts with the same analysis and approval standard.
Who uses it day to day
Media buyer
Less manual routine, more time for strategy.
Head of growth
Hypotheses and results recorded for the team.
Business owner
Knows where the budget goes and why.
Agency team
Scales the operation without losing control of any client.
Pricing
An AI media manager, without the cost of a team.
Full plans arrive at launch. Joining the waitlist now puts you first in line.
Pitágoras
Meta Ads at launch · Google Ads and TikTok Ads coming soon
starting at
R$ 147/mo
Prices in Brazilian reais (BRL).
Why join now
- Early access, before general availability
- Launch conditions for the first cohort
- Direct line to the product team
- A say in what ships first in Pitágoras
No charge now. You decide when access opens.
Frequently asked questions
Will Pitágoras change my account without me knowing?+
No. You choose the autonomy level. On Observes and Recommends, nothing changes without you. To execute, it needs your approval or limits you defined, like a budget cap and stop-loss.
Which platforms does it support?+
Meta Ads is the first channel. Google Ads and TikTok Ads come next. The architecture is built to add other networks over time.
How does competitor analysis work?+
We use public ad libraries and authorized sources. Every ad keeps its source and date. Coverage varies by platform, ad type and region, and a missing ad doesn't mean a competitor stopped advertising.
What if an optimization goes wrong?+
Every action is linked to the recommendation, who approved it, the time and the previous state. Stop-loss halts anything past the limit and rollback restores the previous setup.
Does it replace my media buyer?+
The goal is to take the manual routine off their plate. The media buyer sets strategy and limits, approves what matters and gets time to think.
Does it work for agencies?+
Yes. Agencies with many accounts use the same diagnosis, hypothesis and approval standard across every client.
When does it launch and how much is it?+
We're on a waitlist. Pricing starts at R$ 147/month (BRL). Join the list to get early access and the first cohort's conditions.
Join the waitlist.
Put your paid media on a continuous loop.
Pitágoras is in the works. Leave your name, email and company and we'll let you know when access opens.